We believe that the current healthcare system is broken, and that the Direct Primary Care model is the solution. Like many other patients, we have become frustrated and disillusioned with the corporate and insurance takeover of healthcare, which creates barriers to patient care, increases costs with little transparency, and drives physician burnout. At Florida Direct Primary Care, we are creating a new approach to healthcare, while centering on the old-fashioned doctor-patient relationship. We strive to build personalized patient relationships, while offering exceptional access to compassionate and high-quality care, with transparent and affordable pricing. Dr. Wilson is passionate about caring for his patients as if they were family: with kindness, respect, and professional excellence.

You can conveniently schedule your appointment online once you are enrolled as a patient. For established patients with urgent matters needing a same day appointment, please call the office directly at 904-650-2882.

For established patients, we are able to offer same day or next day appointments, with availability for urgent needs after business hours as well, but in order to provide our scheduled patients with the focused attention they deserve, we kindly request appointments be made in advance. This allows us to maintain our high quality care and minimize wait times. If you are a member of our practice and need an urgent appointment, simply call our office and we will handle the rest.  

Our goal is to provide hassle free and convenient health care. If something comes up, please let us know and we are happy to reschedule appointments. There are no penalties for no shows or cancellations.

Thankfully, no. We see patients with or without health insurance, we just don’t bill insurance companies for your office visits. By not contracting with insurance companies, we are able to prioritize the doctor-patient relationship in several critical ways. We are not subject to the arbitrary and decreasing insurance reimbursement rates to see our patients. This allows us to not have to rely on seeing a higher volume of patients to make our business model successful. By having a panel of patients that is a fraction of the typical insurance based model, we are able to offer our patients extended visits, same day or next day appointments, unlimited visits, and even after hours, direct access to your doctor who knows you well. This arrangement also frees us from the typical insurance contractual agreements that prevent physicians from offering wholesale prices on laboratory tests and imaging, thus passing on the savings directly to our patients. However, you can still use your insurance to cover the cost of labs, imaging studies, and medications if desired. Patients often find that paying directly for these services through our negotiated reduced rates is more cost effective. Due to unforeseen medical expenses such as hospitalizations, surgery, cancer treatment etc, we recommend all our patients have at least a high-deductible insurance/health share plan to cover for catastrophic events.

Ages 18-44 is $60 per month. Ages 45-64 is $80 per month. Ages 65 and above is $100 per month. We have no enrollment fee / registration fee and no long term contract.

Payment is via credit card or bank withdrawal set up with auto-pay through our Electronic Medical Record.

All emergencies should be handled with 911 or by going to the Emergency Department. Members will be given several methods to contact Dr. Wilson for urgent or non urgent matters.

We have relationships with many excellent specialists in the St. Augustine area and we will work closely with them to provide you with the highest level of care. 

There is no long-term contract. We aim to provide the highest level of care for our patients. If you wish to cancel your membership simply let us know in writing with a 30-day notice.

Direct Primary Care is built around long-term relationships, convenient access to your physician, and personalized care without the restrictions of insurance networks. For most patients this works extremely well, but there are a few situations where our model may not be the best fit.

Our practice is generally not ideal for patients who are looking for a one-time visit or a short-term membership just to address a single medical issue. We focus on ongoing care and building lasting physician-patient relationships.

Additionally, HMO insurance plans and HMO Medicare Advantage plans often do not work well with Direct Primary Care. These plans usually require that you select a primary care physician who participates within the insurance network. That physician must follow the insurance company’s referral rules and bill the plan for services at contracted rates.

Because we operate outside of insurance networks, HMO plans typically cannot list us as your designated primary care physician or process referrals from our office.

Insurance plans with PPO networks, high deductibles, traditional Medicare, health sharing plans, or those without health insurance generally pair much better with the Direct Primary Care model.

We do not prescribe controlled substances such as narcotics or benzodiazepines. We do not perform pelvic exams, pap smears or breast exams. There may be conditions or situations that are better served by a specialist. Dr. Wilson has relationships with many specialists in the St. Augustine area and will work hard to facilitate that connection for you.

We are happy to answer any questions you may have! Please call us at 904-650-2882 or email at info@floridadpc.com. We also offer a free 15 minute in person, video or phone call “meet and greet” for prospective patients to learn more about the practice.